Mauss' conclusions were startling. First of all, almost everything that "economic science" had to say on the subject of economic history turned out to be entirely untrue. The universal assumption of free market enthusiasts, then as now, was that what essentially drives human beings is a desire to maximize their pleasures, comforts and material possessions (their "utility"), and that all significant human interactions can thus be analyzed in market terms. In the beginning, goes the official version, there was barter. People were forced to get what they wanted by directly trading one thing for another. Since this was inconvenient, they eventually invented money as a universal medium of exchange. The invention of further technologies of exchange (credit, banking, stock exchanges) was simply a logical extension.
The problem was, as Mauss was quick to note, there is no reason to believe a society based on barter has ever existed. Instead, what anthropologists were discovering were societies where economic life was based on utterly different principles, and most objects moved back and forth as gifts – and almost everything we would call "economic" behavior was based on a pretense of pure generosity and a refusal to calculate exactly who had given what to whom. Such "gift economies" could on occasion become highly competitive, but when they did it was in exactly the opposite way from our own: Instead of vying to see who could accumulate the most, the winners were the ones who managed to give the most away. In some notorious cases, such as the Kwakiutl of British Columbia, this could lead to dramatic contests of liberality, where ambitious chiefs would try to outdo one another by distributing thousands of silver bracelets, Hudson Bay blankets or Singer sewing machines, and even by destroying wealth – sinking famous heirlooms in the ocean, or setting huge piles of wealth on fire and daring their rivals to do the same.
All of this may seem very exotic. But as Mauss also asked: How alien is it, really? Is there not something odd about the very idea of gift-giving, even in our own society? Why is it that, when one receives a gift from a friend (a drink, a dinner invitation, a compliment), one feels somehow obliged to reciprocate in kind? Why is it that a recipient of generosity often somehow feels reduced if he or she cannot? Are these not examples of universal human feelings, which are somehow discounted in our own society – but in others were the very basis of the economic system? And is it not the existence of these very different impulses and moral standards, even in a capitalist system such as our own, that is the real basis for the appeal of alternative visions and socialist policies? Mauss certainly felt so.
In a lot of ways Mauss' analysis bore a marked resemblance to Marxist theories about alienation and reification being developed by figures like György Lukács around the same time. In gift economies, Mauss argued, exchanges do not have the impersonal qualities of the capitalist marketplace: In fact, even when objects of great value change hands, what really matters is the relations between the people; exchange is about creating friendships, or working out rivalries, or obligations, and only incidentally about moving around valuable goods. As a result everything becomes personally charged, even property: In gift economies, the most famous objects of wealth - heirloom necklaces, weapons, feather cloaks – always seem to develop personalities of their own.
In a market economy it's exactly the other way around. Transactions are seen simply as ways of getting one's hands on useful things; the personal qualities of buyer and seller should ideally be completely irrelevant. As a consequence everything, even people, start being treated as if they were things too. (Consider in this light the expression "goods and services.") The main difference with Marxism, however, is that while Marxists of his day still insisted on a bottom-line economic determinism, Mauss held that in past market-less societies – and by implication, in any truly humane future one – "the economy," in the sense of an autonomous domain of action concerned solely with the creation and distribution of wealth, and which proceeded by its own, impersonal logic, would not even exist.
Mauss was never entirely sure what his practical conclusions were. The Russian experience convinced him that buying and selling could not simply be eliminated in a modern society, at least "in the foreseeable future," but a market ethos could. Work could be co-operatized, effective social security guaranteed and, gradually, a new ethos created whereby the only possible excuse for accumulating wealth was the ability to give it all away. The result: a society whose highest values would be "the joy of giving in public, the delight in generous artistic expenditure, the pleasure of hospitality in the public or private feast."
The whole article, Via Porcupine Blog