This week every single newspaper in the world lapped up the story that scientists have cracked the pink problem. "At last, science discovers why blue is for boys but girls really do prefer pink" said the Times. And so on.
The study took 208 people in their twenties and asked them to choose their favourite colours between two options, repeatedly, and then graphed their overall preferences. It found overlapping curves, with a significant tendency for men to prefer blue, and female subjects showing a preference for redder, pinker tones. This, the authors speculated (to international excitement and approval) may be because men go out hunting, but women need to be good at interpreting flushed emotional faces, and identifying berries whilst out gathering.
There are so many things wrong with this study, most of it covered over at Bad Science. And yes, this is Very Bad Science.
Anyone wanna bet if they found out men had a preference for pink, they would say it's because men are programmed to seek out womens' flushed emotional faces and pink labia? (Don't forget the first law of evolutionary psychology: men are motivated by the desire for sex, while women are motivated by the desire for security). And if women showed a preference for blue it would be because of our innate attraction to blue eyes - really, no foolin'! This is fun. We could play this with every color. Men like orange - quick, what does it mean?
Well, I suppose I should get back to gathering my pink fruits and vegetables (how many pink gatherables can you think of?). And my male readers should go hunt us up some blue meat. No excuses, it's in your genes.